ASPs for DRAM and NAND flash to boost overall memory sales in 2017
After increasing by more than 20 percent in both 2013 and 2014, the memory market fell upon difficult times in 2015. Conditions that would normally be seen as favourable for boosting demand and increasing prices for memory devices such as supplier consolidation, limited capacity expansion, and a growing list of emerging applications did not prop up the market at all in 2015. Instead, slow system demand in personal computers led to excess inventory and steep price cuts in the second half of 2015. This resulted in a 3 percent decline to $78.0 billion for the 2015 memory market. These same weak market conditions carried into the first half of 2016, but then memory prices began to firm in the second half of the year and the market finished the year on a strong note, though still down 1percent year over year.
Looking to 2017, IC Insights' forecast the total memory IC market will increase 10 percent to a new record high of $85.3 billion as gains in average selling prices for DRAM and NAND flash help boost total memory sales. Increases in the memory market are forecast to continue each year through the forecast, with sales topping $100.0 billion for the first time in 2020 and then reaching nearly $110.0 billion in 2021 (Figure 1).
From 2016-2021, the average annual growth rate for the memory market is forecast to be 7.3 percent; about 2.4 points more than the total IC market CAGR during this same time. Memory units are expected to grow by a CAGR of 5.6 percent. Playing a bigger role in memory market growth through 2021 will be strengthening average selling prices (ASPs). Memory market ASPs fell 3 percent in 2015 and declined another 10 percent in 2016 but are expected to increase in all but one year (2020) through the forecast at an average annual rate of 1.8 percent.
Figure 1
The DRAM market, which was the catalyst for strong total memory market growth in 2013 and 2014, tumbled 3 percent in 2015 and another 10 percent in 2016, dragging the total memory market down with it in both years (Figure 1). For 2017, IC Insights forecasts a strong increase in DRAM average selling prices, which is expected to lift the DRAM market to 11 percent growth. The NAND flash memory market"”the only memory segment to show an increase in 2016 - is expected to grow 10percent in 2017. Together, DRAM and NAND flash are forecast to help propel the total memory IC market up 10 percent in 2017.
