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News Article

LG Solar receives TOP BRAND PV Europe 2015 Award from EuPD Research



LG Solar awarded for high brand awareness and continuous increase in customer recommendations and demand.

LG Solar has been awarded the TOP BRAND PV Europe 2015 Awards, based on the findings of an extensive survey among European PV installers by EuPD Research. LG Solar received the highest rating by installers in Benelux, the UK and Germany.

The independent TOP BRAND PV certificate is issued based on comprehensive analysis of the brand experience of contractors and intermediaries. The award is designed to help interested parties to choose the right solar module for their needs and compare providers in the market. The TOP BRAND PV award has been issued to solar panel manufacturers since 2010, distinguishing those that score above average in comparison to their competitors.

LG Solar scored above average in UK, Germany and Benelux. In the UK, LG Solar enjoys a high brand awareness compared to the competition, whereas German installers recommend LG Solar modules particularly often to their customers. In Benelux, customer demand for LG products was considerably high in the past year.

"The satisfaction of installers with our offering underlines the high quality and service that we guarantee to our customers. The award is an additional incentive for us to continue catering to the market specific expectations and needs of installers and customers in the future" said Sven Armbrecht, UK Business Development Manager at LG Solar.

The independent market research firm EuPD research, based in Bonn, provides service providers with in-depth market research and knowledge. Based on surveys and market research, the company identifies the brand preferences of European installers across all PV systems measured on the basis of brand awareness and brand perception. EuPD Research has years of experience in the certification of organisations in the field of brand experience, durability and production standards.

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