Antaris Sees Success
Reduced feed in-tariffs for solar energy and intense competition will separate the wheat from the chaff in the PV sector in 2012. The use of photovoltaic technology is not expected to lose its importance as an effective and sustainable method of generating energy but will continue to develop and grow. But as far as suppliers of PV technology and solar energy expertise are concerned, it is quality, a service-oriented business model, long-term customer support and strong corporate structures that play a crucial role when it comes to asserting themselves in the market. Even given the current climate, ANTARIS SOLAR is positive about prospects for the future.
As an international manufacturer and wholesaler, ANTARIS SOLAR supplies the whole spectrum of current photovoltaic technology including its own ranges of solar panels. Working closely with Germany's TEC Institute for Technical Innovations, ANTARIS SOLAR products benefit from the highest quality standards combined with maximum reliability and long-lasting performance. This enables ANTARIS SOLAR to offer a unique 30 year performance guarantee and 12 year product guarantee on its technology.
"Our customers value the high quality standards of our products and our above-average guarantees as well as our long-term customer support," explains Andrew Moore, International Sales Manager at ANTARIS SOLAR.
Short lines of communication and effective, service-oriented logistics also contribute to the successful ANTARIS SOLAR business model.
In the highly competitive global photovoltaics market, ANTARIS SOLAR also benefits from cost-reducing corporate structures. As part of the Bavaria-based GOEDE Group specialising in international direct marketing, ANTARIS SOLAR shares resources with other companies within the Group. This provides financial flexibility that can be translated into price advantages on products and services. The stable, sustainable corporate structures of the GOEDE Group and its entrepreneurial expertise, tried and tested over three decades, were endorsed by excellent results in the "Großer Preis des Mittelstands 2011" competition, Germany's prestigious business award.
The general outlook for ANTARIS SOLAR: Even though the photovoltaics industry generally is talking of 2012 as the "year of market consolidation", Andrew Moore is convinced that ANTARIS SOLAR is future-proofed in every respect. "Photovoltaic technology will play a significant role in the energy mix of the future, and ANTARIS SOLAR will be an active long-term player," asserts Andrew Moore.
