Info
Info
News Article

Companies Risk Failure By Cutting Marketing Budgets

News
Manufacturing companies run the risk of failure by cutting their marketing budgets, warns the head of a leading PR agency.
Ruth Shearn, MD of RMS PR, believes chief officers cut what they see as ‘non-essential expenditure' during challenging times but this ‘kneejerk' reaction could cost them business.



She added: “Conventional and trusted business wisdom says this is the wrong action and investing in marketing can lead businesses to a market-leading position.”



Shearn, whose agency handles a number of manufacturing companies, has five essential tips for companies when considering whether to outsource their PR.



It might sound harsh, but outsourced marketing support is cheaper than having an in-house function. Employee benefits are not an added extra and an outside agency is expendable.
It is in an agency's interests to get you results. A salaried resource may be comfortable in their role whereas an agency will always work to prove its worth.



Picking up a lead from press generated by your PR agency will probably pay for your entire PR campaign.
PR used strategically in tough times can reap huge rewards when the market improves.
Keeping your company in the public eye will help with staff morale and recruitment when the time is right.
As well as top PR tips, Shearn argues an agency can help your business commercially when times are tough.



She added: “A PR agency will work with you and adapt their service to meet your business needs. An agency's role is not just to get you in the press, it is to bring added value to your business by delivering meaningful results.”
Winch Energy Closes Largest Mini Grid Financing Portfolio To Date
Greencoat Renewables Announces First Transaction In Nordic Market
Going Green In Lancashire – Hundreds Of Houses Installed With Solar Panels In Ground-breaking Project
Sonnedix Adds 40 MW Of Capacity To Its Portfolio In Chile
US Solar Fund To Acquire Up To 50% Of 200MWDC Mount Signal 2
Driving Efficiency Through Flexible Solar Power Solutions
Q CELLS Solar Modules Keeping The Lights On For Dutch Bulb Grower
BayWa R.e. And HeidelbergCement Sign First Solar Corporate PPA In Polish History
International Solar Alliance Special Assembly Elects Dr Ajay Mathur As New Director General
Sonnedix Acquires 150MW Utility Scale Project Located In Central Chile
Luxcara And GE Renewable To Deliver 753 MW To Sweden With Single Onshore Wind Farm
Ib Vogt Achieves Financial Close And Start Of Construction Of 116 MWp Solar PV Project In Malaysia
Solar Energy For Water Treatment: IBC SOLAR Helps Water Authority Become More Sustainable
Analysis Of UK Commercial Roof Space Shows Solar PV Film Can Achieve Net Zero Without Greenfield Sites
SunBrush Mobil And Infinity Establish Service Base At Benban, Africa's Largest Solar Park
SUNfarming Reaches Financial Close On Project Financing For 26 MWp PV Portfolio In Poland
AEG Power Solutions Equips The Microgrid Laboratory Emulator Of Paderborn University
SUNfarming Secures EUR 10 Million In Fresh Money For Poland
The Smarter E South America Postponed To October 18-20, 2021
Oakapple Renewable Energy Appoint Stuart Gentry To Head Business Development
Leclanché Selected By ENERGODATA To Provide Battery Storage
Sonnedix Brings Chile Closer To Meet Its Renewable Power Targets
VivoPower International PLC Announces Completion Of Electrical Works For 39 MWdc Molong Solar Farm
SolarArise Commissions 75 MW Solar Plant In Uttar Pradesh

×
Search the news archive

To close this popup you can press escape or click the close icon.
Logo
×
Logo
×
Register - Step 1

You may choose to subscribe to the Solar + Power Magazine, the Solar + Power Newsletter, or both. You may also request additional information if required, before submitting your application.


Please subscribe me to:

 

You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
 
X
Info
X
Info
{taasPodcastNotification} Array
Live Event